01
Channels running in silos
Paid, SEO, content, and email each report their own wins. Nobody can say how they add up—or which one deserves the next dollar.
Independent B2B Marketing Strategy Consultant
Stop guessing where your marketing budget should go next.
For founders, CEOs, and marketing leaders at established U.S. B2B companies—whether you’re running campaigns or ready to grow beyond referrals.
Marketing Clarity Sprint3 weeks$3,000 fixed fee
Prioritized growth opportunities and an executable 90-day roadmap with owners and KPIs.
20 minutes to see whether the Sprint is right for your business.
10+ years in marketing strategy · Cross-industry B2B experience · U.S.-market experience
- ~$1M
- Client-reported closed contract following first paid-search discovery
- 329 / 135
- Registrations and live attendees across an educational webinar series
- Continued strategy engagement
- After a webinar series, the client commissioned a separate strategy engagement, which I led.
Anonymized engagement results. See each case study for sources and context.
01 — The problem
More activity isn't always more progress.
02
Growth built on referrals alone
Word-of-mouth built the business, but it can't be the whole plan. You want a consistent, intentional way to reach new buyers.
03
A busy team without a 90-day direction
Capable people are executing hard. Without a shared plan, effort spreads thin and momentum is hard to see.
02 — The offer
A strategy your team can use, not just read.
I develop the strategy and brief your team or specialist partners; they run implementation. Because I don't sell implementation services, my recommendations aren't tied to an implementation package.
Primary engagement
3 weeks · Fixed price
Marketing Clarity Sprint
$3,000
For established U.S. B2B companies ready to make more intentional growth decisions—whether they rely on referrals, run marketing campaigns, or work with an internal team or agency. Best suited for businesses with the resources or partners to put a strategic roadmap into action.
- 1
Diagnose
Review your goals, buyer journey, current marketing or referral flow, and how results are measured—so decisions start from what's actually happening.
- 2
Prioritize
Identify the highest-impact growth opportunities and choose a deliberate focus. Saying no is part of the work.
- 3
Activate
Turn focus into a clear 90-day plan with owners, KPIs, and a hands-on handoff to your team and specialists.
You'll share
- Your business goals
- Your current marketing channels or referral flow
- Reporting and measurement, where available
You'll receive
- A focused strategic diagnostic of your current marketing and growth opportunities
- Growth opportunities ranked by relevance, impact, and feasibility
- A 90-day priority roadmap with owners and KPIs
- A KPI and measurement framework defining success measures and reporting ownership
- A practical, implementation-ready handoff for your team
Decisions this helps you make
- Where to focus next quarter
- What to pause or improve
- Which acquisition opportunity to test first
- What to measure and who owns each step
Strategic guidance grounded in your evidence and tailored to your business—not a promise of specific revenue outcomes.
Illustrative decision snapshot
Prioritize lead-source visibility before increasing acquisition spend
Without reliable lead-source data, the team cannot confidently compare which channels bring qualified inquiries.
- First priority
- Lead-source tracking
- Owner
- Marketing lead
- Success measure
- Source coverage
Days 0–30
Clarify lead-source tracking
Decisions need a reliable view of where qualified inquiries originate.
Owner · Marketing lead
KPI · Source coverage
Days 31–60
Sharpen the high-intent inquiry journey
The strongest demand signals deserve the clearest path to a conversation.
Owner · Marketing + sales
KPI · Qualified inquiry rate
Days 61–90
Test one prioritized acquisition channel
A focused, measurable test beats spreading budget across five channels.
Owner · Specialist partner
KPI · Cost per qualified lead
Illustrative structure using fictional data; actual recommendations are tailored to each business.
Narrower question?
Growth Opportunity Review
$750
· 1 week
One focused challenge, examined closely: a brief with the top findings, a strategic session, and recommended next steps.
Start with a focused review →Ongoing support · Optional
Strategy doesn’t stop at the roadmap.
After the Sprint, optional 90-day advisory helps your team interpret performance and refine priorities, with monthly check-ins and KPI reviews. Implementation stays with your team.
For teams who've completed a Sprint, reach out directly to discuss next steps.
Already worked together? Email about advisory →03 — Selected work
Engagement examples
Anonymized client engagements
Specialty manufacturing · B2B
Beyond referrals: a new channel and a seven-figure customer win.
A referral-dependent specialty manufacturer tried paid search for the first time on my recommendation. Months later, a buyer who first found them through a Google Search ad signed a contract the client reports at roughly $1M.
- ~$1M client-reported contract
- First paid-acquisition initiative
Contract value and discovery path as reported by the client.
Strategic decision
Recommend a channel the business had never tried, with buyer intent and lead quality setting the direction.
Why it mattered
A new channel needed a connected strategy—not just more clicks.
Professional services · B2B
From a four-part webinar series to an expanded strategy engagement.
How a four-part educational series drew 329 registrations, revealed a 3.86× creative gap in paid ads, and grew into a separate marketing strategy engagement the client commissioned, which I led.
- 329 registrations
- 135 attendees
- 3.86× testimonial-ad CTR
CTR reflects a same-session creative comparison; registration and attendance figures are from the four-part webinar series.
Strategic decision
Give client proof the paid-ad role and the founder’s own voice the organic-trust role.
Why it mattered
Campaign observations became intelligence for the next investment—not just a final report.
Selected details have been generalized to protect client confidentiality. Strategy developed in an agency role.
Across 10+ years, I've led strategy, messaging, and planning while directing specialist collaborators in paid media, SEO, content, design, and analytics.
04 — About Martha
Good strategy starts with the right questions.
Hi, I'm Martha.
I'm a B2B marketing strategist with over 10 years of experience helping businesses connect their marketing efforts to real business goals.
I've led strategies across customer acquisition, positioning, content, conversion, and performance measurement, working closely with business owners, marketing teams, and specialists to turn complex challenges into clear priorities and practical plans.
Over the years, I've learned that better marketing doesn't always mean doing more. On one engagement, it meant recommending paid search to an established manufacturer that had relied on referrals—an opportunity others hadn't considered.
That's the kind of work I love most.
I believe the best strategies are built through a combination of thoughtful analysis, honest conversations, and a deep understanding of how a business actually works.
My approach is collaborative but focused. I'll challenge ideas when needed, bring clarity when things feel scattered, and help your team move forward with a direction everyone understands.
Because a great strategy shouldn't just look good in a presentation.
It should help people make better decisions and know exactly what to do next.
Behind the strategy
Building something of my own.
Twenty-eight days after becoming a first-time mom, I was laid off. After more than ten years developing marketing strategies for other companies, I decided to put that same thinking to work—building a strategy practice of my own.
I'm sharing the decisions, experiments, and lessons along the way, because strategy is something you practice, not just something you talk about.
Follow the build in public journey →10+ Years of Experience · B2B Growth Strategy · U.S. Market Experience
05 — FAQ
Good questions.
Who is this for?
Founders, CEOs, and marketing leaders at established U.S. B2B businesses across industries. Some run active marketing teams and campaigns; others grew on referrals and want more intentional acquisition. My work includes specialty manufacturing and professional services, among other B2B sectors. What matters is leadership commitment, willingness to act, and an internal team or specialist partners ready to implement the roadmap.
Why is the Sprint $3,000?
It's a fixed fee for a focused three-week engagement: a diagnostic, prioritized growth opportunities, a ready-to-use 90-day roadmap, and a structured handoff to your team. You're paying for senior strategic thinking and a concrete plan—not a promise of specific revenue outcomes.
What do I need to provide?
Your business goals, an overview of how customers find you today (including referrals), any reporting you already have, and stakeholder context. Nothing needs to be perfect or exhaustive.
Will you work alongside my agency or internal team?
Yes. I provide strategic direction and a clear handoff; your team or specialist partners run implementation. The roadmap is built to make their work more focused, not to replace it.
Do you execute campaigns?
I don't sell implementation services—and that's deliberate. Because my recommendations aren't tied to an implementation package, the strategy serves your business, not a delivery scope.
What happens after the fit call?
If we're a mutual fit, I'll send a tailored written proposal with the approach, deliverables, fee, and timeline. Work begins only once we've agreed on the scope.
How do you handle confidentiality?
You decide which documents and data you share, and I treat them with discretion. If your company prefers an NDA before sharing details, I'm glad to work with one.
Where are you based, and how do you work with U.S. clients?
I'm based in Honduras and work remotely with U.S. B2B teams. Calls are coordinated through my scheduling link, which shows availability in your time zone.
What happens after the Sprint?
You own the roadmap and run it with your team. If it's useful, we can discuss an optional 90-day advisory engagement with monthly check-ins—there's no forced retainer.
Make your next 90 days count.
Tell me what's working, what's stuck, and what you're trying to change. I'll help you figure out where to start.
Prefer email? hello@marthafreije.com